Bringing up the guns, Guns of the 101st Australian Battery moving up at the Battle of Passchendaele. (1917). Harold Septimus Power. National War Art Collection. Archives New Zealand Te Rua Mahara o te Kāwanatanga
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Purple Poppy Day is commemorated on 24 February every year. It honours and remembers the animals that have served during wartime. Animals had many different roles during war time, pigeons carried important messages, dogs helped to find the wounded and donkeys carried the wounded to field stations.
Mascots also played an important role throughout times of conflict. They served as emblems for units, participated in parades and provided companionship for many soldiers and nurses who served during the First and Second World War.
LAY A POPPY OR LEAVE A NOTE
Please feel free to leave a message or lay a purple poppy to commemorate those war animals who served and supported our military personnel. You can also add notes into individual records of those personnel who served Aotearoa New Zealand in time of conflict by searching Online Cenotaph.

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Out of the 10,000 horses that left for World War 1 to carry troops and supplies into battle, only four returned to New Zealand.
All four horses that made it home belonged to officers. Beauty to the late Captain Richard Riddiford, Bess to Captain Charles Powles, Dolly to Major General Sir Andrew Russell, and Digger to the late Lieutenant Colonel George King, who was killed at Passchendaele.
Dogs, pigeons, donkeys and even bullocks played a huge part in assisting our soldiers.
They certainly deserve to be recognised along with service dogs, police dogs and rescue dogs who also put their lives on the line.
Wear your purple poppy on the 24th February.
Public - Kem - Researcher - 11 February 2026
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Thank you for your service :)
Public - Jenny - 4 April 2025
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I only just found out about Purple Poppy Day, when I saw the Museum article in my FB Feed a few minutes ago ... surely there needs to be greater publicity about this important commemoration in the days leading up to the 24th Feb. As an animal lover I feel quite emotional about animals serving in war, but there are just some jobs that require their special skills. And I believe they must have been, and are, a great comfort to their human counterparts. A huge thank you to every one of those furry and feathered soldiers who have served in our history. 💜💜
Public - Annie - 24 February 2025
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We would like to thank all animals (and their humans) who have served in war and other conflicts for New Zealand.
Public - Room 9 St Theresa's Primary - 24 February 2025
War Animals
Further Reading
Romano, Gail. A collie for the srvice corps. Auckland War Memorial Museum - Tāmaki Paenga Hira. First published: 18 February 2022. Updated: 7 March 2022.
Prasad, Mini. Caesar the Anzac dog. Auckland War Memorial Museum - Tāmaki Paenga Hira. First published: 29 November 2016. Updated: 26 April 2018.
Downie, Heather. A Menagerie of Mascots. Auckland War Memorial Museum - Tāmaki Paenga Hira. First published: 17 February 2020. Updated: 21 February 2020.